Tastes of Chicago

All your Chicago favorites, optimized for better conversion (and consumption).

Orbit has been working with Lou Malnati’s, the pizza company behind Taste’s of Chicago, for a long time. In our second redesign of TOC, we put a strong focus on conversion optimization and user experience.

Major updates included:

  • Mobile-first shopping experience design
  • Improved quick shopping and upsells
  • Simplified checkout process
  • Elevated social proof and purchase benefits
  • Overhauled architecture and navigation including new mega menus
  • Stronger presence of brands and enticing photography

We thrive on building long-term successful relationships with clients. Delivering results and doing our best work go hand-in-hand when we can partner with companies like Lou’s. Now, who’s hungry?!

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