Your website has two objectives: attract visitors and drive leads. In this session, we’re going to focus on how to make the most of the traffic you’ve got to drive up conversions and conversion rates.
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Laurel Miltner is the Director of Digital Strategy at Orbit Media, where she works with clients to drive business value from their websites through ongoing visibility, traffic and conversion optimization. Laurel is passionate about creating, testing, deploying, and iterating digital content experiences that delight and deliver results—and teaching others how to do the same. You can find Laurel on LinkedIn and Twitter.
