You want the people who come to your site to take action. Some combination of UX, copywriting, page layout, and human psychology combine to inspire action….sometimes.
Orbit’s conversion copywriters, Siobhan and Brian, give a short talk on conversion copywriting, navigation and page layout best practices, and the areas where most websites fall short. Then quickly move on to a real-time review of web pages.
Get Brian and Siobhan’s slides
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