Lily Ray, Director of SEO at Path Interactive, is among the key figures in the industry who often talk about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness.
Resources:
- Google Quality Rater Guidelines (PDF)
- What webmasters should know about core updates
- Cindy Krum: What are fraggles?
- SEO Mythbusting: Is More Content Better?
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