Healthcare Content Marketing: Cleveland Clinic’s Road to a BILLION Sessions

Amanda Todorovich shares a few secrets to the success of the Cleveland Clinic’s award-winning content marketing team. Hear how their iterative, continuous improvement approach to their health library content has earned them dramatically improved rankings, increased web traffic and exponential growth in their team this year.

Additional resources:

Watch part one of our healthcare marketing series: Get Ahead in Healthcare Digital Marketing: How to Future-Proof Your Email Campaigns and website

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About the speaker, Amanda Todorovich

Inducted into the Healthcare Internet Hall of Fame in 2019 and named 2016 Content Marketer of the Year by the Content Marketing Institute, Amanda Todorovich is the Executive Director of Content Marketing at Cleveland Clinic. She leads a team responsible for the #1 most-visited hospital blog in the country, Health Essentials, as well as clevelandclinic.org, social media, email marketing and SEO.

Prior to joining Cleveland Clinic in 2013, Amanda was a co-founder and the Chief Content Officer at MedCity News. Amanda is a content marketing and social media thought leader with 20+ years of storytelling experience.