Homewerks was in an interesting place in the market. They are well-known and respected by large stores, but didn’t have the brand recognition they deserved among consumers. We wanted to make a site that showed their affordable luxury and their high-end innovation. Their new site had to increase demand among every consumer group.
Their site is an explosion of visuals, making a visitor feel like they stepped into a beautiful home. We provided clear navigation toward Homewerks’s different bath and kitchen offerings, with easy filters to hone in on the product that a visitor needed. We want to show the range of the Homewerks brand but make it simple for people to move around.
Homewerks was ready to change its identity. Their new site kept their commitment to customer service intact while revamping what it meant to have Homewerks work in your home.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.